Tag Archives: open a pet business

Planning and Control Are Necessary Functions A Small Business Owner Must Master

Planning and Control Are Necessary Functions A Small Business Owner Must Master

written by Niki Tudge Copyright 2011


In order to function successfully a business needs to plan and control its business activities.   Planning is a series of activities with a start and a finish to accomplish a goal using the resources available within the organization. Planning is a management process; a responsibility of management is to attain the organizations objectives. Mullins (2002 p 172) describes managing activity as “to forecast, plan, organize, command, to coordinate and to control”.

“Planning is decision making based on futurity. It is a continuous process of making entrepreneurial decisions with an eye on the future” Kerzner (2001 P 550). Without proper planning projects do not meet time-lines, achieve their objectives or deliver the required results for an organization.

According to Kerzner (2001) the key advantages to planning are

–         It provides a clear understanding of what you need to do in order to achieve your objectives.

–         The plan guides you in prioritizing and making decisions.

–         The planning allows you to focus organizational resources on the areas that will most benefit the organization.

–         Planning keeps you in touch with your context, environment, industry and external business forces.

–         Planning provides the tools to help you communicate your intentions to others.

–         Planning provides a coherent guide for day-to-day implementation.

Planning is described as “the function of selecting enterprise objectives and establishing the policies, procedures and programs necessary to achieve them” (Kerzner 2001 p 549). Whereas control is the process that allows the organization to react to changing circumstances, review and make the necessary adjustments to achieve the organizations goals.

Control is not just used to describe financial controls through revenue and expense management. Control is monitoring progress, checking performance and intervening when changes need to be made to bring the activity back to plan.

Control incorporates managing quality, resources, information and change. Mullins (2002 P 766- 770) states that “management control is primarily a process for motivating and inspiring people to perform organizational activities”

The DogSmith leadership will help you plan and control your business activities whether they are your key tasks, financial, marketing or customer service. History is full of great products and services that failed simply because the business wasn’t operated profitably. To Run Your Dog Training & Pet Care Business Successfully, You Need to Master Business Finances, Manage Employees & Learn How To Market and Deliver Your Dog Training & Pet Care Services to Attract and Retain Customers… The DogSmith will show you how!


Kerzner, H. (2001) Project Management, New York, John Wiley & Sons Inc

Mullins, L.J. (2002), Management and Organizational Behavior, Edinburgh, Pearson Education Limited

Join The DogSmith® Become a Dog Trainer!

In today’s economy, owning your own DogSmith business may be the best investment you can make. Take it from the likes of J. Paul Getty (who said the only way to make a great deal of money is to own one’s own business) and Warren Buffet (who prefers owning a business to passive investments). We believe that you can be successful in just about any business if you are willing to work hard enough but because of our mission, vision, ethics and values, and our unique DogSmith pledge you will be proud to be a DogSmith. The DogSmith is synonymous with quality and expertise in the pet care industry. We help pets become family! ®


Join The DogSmith® Become a Dog Trainer!

Join The DogSmith® Team and become:
A Professional Dog Trainer & Behavior Counselor, plus learn the skills to be:

  • A Professional Pet Care Provider
  • A Member of The Pet Professional Guild
  • A Certified Dog Trainer
  • A Pet Dog Ambassador Licenced Instructor and Assessor
  • A Business Owner
  • A Pet Nutrition Expert

The DogSmith ® Offers Unrivaled Pet Care!
We Provide:

  • On-site training in learning theory
  • One-on-one training & business support
  • The DogSmith® proprietary marketing program
  • Weekly marketing support and accountability calls
  • Weekly financial training and support
  • Peer group support from the DogSmith team
  • Purchasing system
  • Website, toll free call access & business management software
  • Continuing educational units for DogSmiths
  • Web seminars
  • Media and Public Relations support
  • Practical Dog Training Skills

Learn more about how to become a DogSmith

Contact us today for a FREE phone consultation

1-888-Dog-Smith (364-7648) ext 2

DogSmith License Operations
Rick Ingram
1-888-Dog-Smith (364-7648) ext 3

The DogSmith Founder
Niki Tudge
1-888-Dog-Smith (364-7648) ext 3

Do You Love Pets? – Wait, Read then Watch a Short Webcast. Call Us Today!

If you love dogs and get slightly excited about the thought of opening and operating your own Dog Training and Pet Care Franchise then stop, take five minutes and watch a short webcast about how this could become more than a thought!. It’s the right time, at the right cost. Affordable, feasible and realistic.


The DogSmith 1-888-Dog-Smith (364-7648) Direct line to The DogSmth National Training Center 1-850 547-4033

Visit The DogSmith Franchise Corporate Website and learn more about our Franchise business model

Visit The DogSmith Website and learn more about our products, services and rescue dog programs.